Pol Roger becomes official Champagne of ERM

Pol Roger has become the official Champagne supplier of the Event Rider Masters, strengthening its sponsorship role in the equestrian sector.

International three day event rider and member of Team GB, Gemma Tattersall, won the first leg of the series that took place on 14 and 15 May at Chatsworth House.

Pol Roger already supports its brand ambassadors and Great Britain Equestrian Team members Harry Meade and Laura Collett and is the official Champagne served at The Festival of British Eventing at Gatcombe Park and the Land Rover Burghley Horse Trials.

The Event Rider Masters is a new CIC *** Eventing competition that showcases both British and European riders that compete for the title and £30,000 prize money. In 2017, it will comprise of seven legs, taking place at different horse trials from 13 May to 16 September.

The fifth leg will take place at Gatcombe Park, the home of HRH The Princess Royal, during The Festival of British Eventing from 4 to 7 August. Pol Roger will therefore be the official Champagne at both events.

Paul Graham, director of business development at Pol Roger UK commented: “Champagne Pol Roger is delighted to be associated with the Event Rider Masters series for 2017 and it further strengthens our commitment to the sport of Eventing in the UK. The ERM series proved hugely popular with competitors and spectators alike in 2016, we look forward to an exciting season in 2017.”

John Wyatt, commercial director of ERM added, “It’s fantastic that our winning riders will be able to celebrate their success with Pol Roger Champagne on the podium. With such an established association and tradition within Eventing, Pol Roger are the perfect Champagne for ERM and our riders to be associated with, as we grow our premium Eventing series into new international markets”.