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News
Boutinot launches ‘Camper Vin’ BIB wine
Boutinot is embarking on a vinous road trip this summer with the launch of a 2.25l bag-in-box wine called Camper Vin.
Boutinot’s first Camper Vin bag-in-box wine is a Chenin Blanc from the Swartland (Photo: Boutinot)
The Greater Manchester-based UK agent and importer said the Camper Vin wine, which comes in a box designed to look like a model VW camper van, was created to created to “bring innovation to the fastest-growing sector of the UK wine market”, and “to capitalise on the current camping craze and festival fever”.
According Nielsen, the 2.25l bag-in-box sector hit £153m in value in the year to 23 April 2016 – an increase of 15% on the previous 12 months.
At the equivalent of three 75cl bottles, Camper Vin will be available to the off-trade at an RRP of £15. The first edition is a 100% Chenin Blanc produced by the Boutinot team in South Africa from bush vine grapes planted on sandy, granitic soils in Swartland.
“Bag-in-box used to be essentially table wines in larger quantities, but with today’s vinification techniques more premium styles are making it into this portable, great-for-the-outdoors format,” said Boutinot’s Robin Naylor, who has overseen the initial launch.
“With our own production and winemaker contacts around the world, the door is completely open to introduce further styles, varietals and origins that are quality-led and still commercially viable.”
Launching towards the end of August, Boutinot’s Camper Vin will be supported by a dedicated website with stockist search facility, consumer PR and social media campaigns targeting festival-goers and lovers of the great outdoors.
“Camper Vin is about bringing something new to the boring old bag-in-box and aiming for maximum visibility, so we have worked hard at the design integrity of the box itself – even down to ensuring the wine pours from where the Camper Van’s trademark spare wheel is,” Naylor added.
“When you consider that, in addition to general outdoor drinking opportunities, there are over 1,000 UK festivals listed on eFestivals this year, the average age of the festival goer is 36 and there are 130,000 Camper Vans and motorhomes on the UK roads, you can see that a portable, funky Camper Vin with quality wine is going to have some appeal.”
The drinks business reported last month on the growing trend for good-quality bag-in-box wine. Kirsty Tinkler’s BIB pop-up bar in Dalston, east London serves wine exclusively from BIBs and is running throughout the summer.
Hi, would you know where I could purchase this please.
Where can I get camper van asda are supposed to have it none of my local stores do come on you need.my business
Where can I get it don’t say asda
As above – who is stocking this please?
Could please tell me where I can get this from please camper vin
Please could you tell me where I can buy a box of camper vin from please
Where can I purchase this please.
None of the Asda stores stock it Friday m Bath to Kingston. Where else does it?
None of the asda stores from Bath to Kingston. Where else stocks it?
Got a box of camper vin from Asda in Burnley the other day. It was on offer for £12 a box.
Seems impossible to buy Camper Vin so why advertise in Yorkshire Post when not available to purchase anywhere!
Not at Asda, not at any Nisa near here. Good plug in the Times but I can’t lay my hands on it! Frustrated!
where can I buy this
Can you buy this on Exeter?
I bought Camper Vin Red Wine to take in my camper! It is such a cute idea! However!!! When I poured the first glass, the door was way off and the first sip had to be spit out! It was terrible! What a disappointment! I saved the bag of wine so I could take a picture that would show it completely full of sediment and sludge. I will send a picture of you will tell me where to send it! This wine should be pulled from the shelves! Cute idea, but undrinkable wine!