Johnnie Walker to be launched at sea

In partnership with Dream Cruises, an Asia-based luxury cruise line, the first Johnnie Walker House will open on board a new ship, Genting Dream.

From L to R: Mark Woodcock, vice President F&B Dream Cruises; Thatcher Brown, President of Dream Cruises; Lawrence Law, global director of Johnnie Walker and Andre Chong, global head of Johnnie Walker House

Eight bottles of Johnnie Walker engraved with the Dream Cruises logo was unveiled at a Dream Cruises roadshow event in Beijing last week to commemorate the opening of the Johnnie Walker House – the first to be based out at sea.

Lawrence Law, Johnnie Walker’s global director said: At Johnnie Walker House, we are constantly innovating new and unique whisky experiences to cater to the demands of luxury consumers today. With the launch of Johnnie Walker House on Genting Dream, we are creating a flagship home for Scotch whisky at sea and we look forward to introducing our heritage and brand to a new audience, on board this stunning new ship.”

The eight engraved bottles will be available for passengers to buy and the Johnnie Walker House will also offer a tasting bar with the Johnnie Walker ‘super deluxe portfolio’ as well as a selection of single malts which can be bought duty free and personally engraved.

In addition, Johnnie Walker cocktails and whisky and food pairings will be served on board.