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Beer giant confirms Super Bowl sponsorship
Brewing giant Anheuser-Busch has confirmed it will, once again, be the beer sponsor of the NFL Super Bowl this February.
For the 28th year in a row the brewer will have exclusive beer advertising rights during one of the world’s biggest sporting events.
The brewer has reportedly purchased three minutes of advertising space during Super Bowl 50 at the cost of around US$5 million per 30-second slot.
It is estimated that over 100 million viewers around the globe will be watching the game on 7 February and will get to see adverts for the company’s Budweiser, Bud Light, Michelob and Shock Top brands.
Anheuser-Busch and the NFL have also extended their partnership to make Bud Light the official beer of the National Football League until 2022, in a deal valued at US$1.4 billion. The deal was due to expire after Super Bowl LI in 2017.
To celebrate the brewer’s unbroken sponsorship of the Super Bowl since 1975, Anheuser-Busch has announced a number of special edition packaging initiatives including Super Bowl 50 Bud Light bottles and cans featuring past Super Bowl winners.