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News
Transfer window beer to launch in UK
Molson Coors is introducing a new beer to the UK to celebrate the football transfer window in January.
The brewer is partnering with the Sky Sports channel to launch Done Deal, a special edition lager that will be on-sale in the new year.
The beer, made with English malt and hops, marks the beginning of the football transfer window on 2 January.
The transfer window is a month-long period in which football teams in the UK and around the world are allowed to buy and sell players.
“We hope you’ll be raising a glass to your team’s hopes of success for the rest of the season by the time deadline day comes around”, a statement from Sky Sports said.
“While we would always encourage you to drink responsibly, those who want to sample our signing should move quickly – the beer is only available for a limited time.”