Close Menu
News

Belvedere launches cocktail competition

Belvedere has launched a global cocktail competition for bartenders across the world in search of the ultimate recipe for a Belvedere martini.

The Belvedere Challenge is encouraging bartenders from across 60 countries to enter the competition by submitting a five-minute video of themselves demonstrating how to create their Belvedere martini as well as historical knowledge of the cocktail.

From all the entries, 45 will go through to three semi-finals held in Berlin, New York and Sydney, before nine are selected for the grand final in London in June.

The nine finalists will be required to undergo a series of challenges before the winner is announced on World Martini Day on 19 June.

The winner will receive a vacation to Jamaica at the GoldenEye resort.

Claire Smith-Warner, head of spirit creation at Belvedere, said: “We are looking for a bartender who appreciates the character of Belvedere and enhances it through the use of other ingredients, expresses knowledge of the spirit and who knows how to make cocktails with a lightness of touch.”

Bartenders should work with classic Belvedere, rather than the brand’s flavours, as the judges would be looking for “contemporary classics” rather than iterations of “apple or bubblegum martinis”.

Entries will be accepted until 12 April.

For more information and ti enter visit belvederevodka.com/thechallenge.

Leave a Reply

Your email address will not be published. Required fields are marked *

It looks like you're in Asia, would you like to be redirected to the Drinks Business Asia edition?

Yes, take me to the Asia edition No