LED app-controlled vodka bottle launched

A California-based spirit company has launched a vodka bottle with an LED display that can be controlled via an app.

Medea Vodka has created a an app to be used alongside it vodka that allows users to program customised messages that appear on an LED strip wrapped around the bottle.

Taking personalisation to the next level, Medea’s programmable vodka bottle has been on shelves since 2010, but previously had to be manually programmed with buttons on the bottle. The new and improved app-controlled bottle will go on sale in May and will include bluetooth technology that will also allow users, and Medea, to track the bottle’s location.

Brandon Laidlaw, the company’s chief operating officer, said: “Basically, we are creating the understanding of who is involved in sharing this great gift. But the important thing is the technology and allowing the users to interact with the bottle.”

Medea’s bottle will go on sale at select stores in the US for $29.99 in late May.

It follows the launch of Diageo’s smart whisky bottle last month which allows the producer to monitor a product’s movement, when it is opened as well as send personalised messages to the consumer.