Molson Coors re-launches wholesale business

One of the UK’s largest brewers, Molson Coors, has re-launched its wholesale business, but having dropped the term “wholesale”, believing it does not fully reflect its offering.

Instead, the company will be branded as “Molson Coors – Service. Choice. Trust”, dropping its ‘wholesale’ positioning from its new brand identity. 

“People aren’t aware that we do a lot more than just sell great beer. The key point is that we have an industry leading range that meets out customers’ every need”, Martyn Cozens, director of independent on premise at Molson Coors.

Molson Coors has over 2,000 beers, wines, ciders, spirits and soft drinks in its portfolio.

The re-launched identity will be rolled out to the on-trade this month, supported by point-of-sale branding and merchandise.