Magners launches ‘spider’ cider

Magners has launched its latest innovation onto the UK on-trade – a “spider” cider infused with whiskey.

Declaring it a “game changer”, the brand’s latest offering combines Magners apple cider with Irish whiskey, adding to the UK’s so-called “spider” category of spirit ciders.

The 5.5% beverage contains a 25ml measure of Irish whiskey in each 500ml bottle and aims to tap into increasing consumer demand for premium ciders. 

Ed Shoebridge, head of customer marketing at C&C Group, which owns Magners, said: “Magners has been at the forefront of cider innovations since it revolutionised the cider category in the nineties with its over-ice serve, and today we are introducing another game changer, Magners with Irish Whiskey. Consumers’ appetite for new flavours in cider keeps growing and we believe our new Magners with Irish Whiskey will offer a unique flavour both for whiskey lovers and cider lovers looking for something new.”

Earlier this month the C&C group warned its operating profits will be €10m lower than expected after a near 10% drop in cider sales in England and Wales.

Magners with Irish Whiskey will be available in ASDA across the country from the 5 February.