Belgian beer for dogs launched in UK

A Belgian beer designed exclusively for your canine companion has been launched in the UK.

Snuffle is due to roll out at Pets At Home Stores in the UK.

Snuffle, a zero-alcohol Belgian “beer”, is already available across Europe and parts of China and is due to be rolled out at Pets At Home stores in the UK within the next two weeks.

Seemingly aimed at men and pooch pals, its makers state on its website: “We, men, drink beer with our buddies, our palls to share moments, special moments, the best moments. To laugh, discuss and sometimes cry together. And preferred way of doing that is.. right, around a beer. Now you can do all that with that other best friend of yours’: your dog.”

First launched in the Netherlands in 2009, Snuffle is non-carbonated and made with malt barley extracts, mineral oils and vitamin B in two varieties; basic, with extracts of chicken and beef, and chicken.

Speaking to The Telegraph, the company’s spokesperson, Stefaan Dielens, said: “It’s made in a brewery, so it’s made like normal beer, only we don’t add the alcohol and the last ingredient is beef or chicken. But you can drink it. I’ve had a bottle of Snuffle – it tastes a bit like chicken bouillon.”

However Snuffle is far from the first company to market a brew for dogs. In 2013, an Oregon brewer created “Dawg Grog” after seeing how much his dog Lola enjoyed beer.

The non-alcoholic beer was made from organic, low sodium vegetable broth, spent grain, water and glucosamine powder containing ginger, cinnamon, flax seed and honey.