This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
News
Luc Belaire launches luminescent label
Luc Belaire has launched a limited edition rosé with a light-up label as part of its signature “black bottle” lineup.
Belaire Rosé Fantôme is a blend of Grenache, Cinsault and Syrah produced in the Provence-Alpes-Côte d’Azur in southern France.
Its label, which lights up thanks to a small battery connected to the label, is reminiscent of efforts by Chablis producer William Fèvre who released a limited edition glow-in-the-dark bottle earlier this year aimed at “hipsters” in a bid to attract younger consumers to the brand.
Rosé Fantôme is said to carry “aromas of strawberry and blackcurrant and a vibrant coral hue” with a final 100% Syrah liqueur dosage resulting in the “perfect harmony of aroma, taste, body and finish.”
The French fizz brand, owned by Sovereign, is favoured by American rapper Rick Ross who created a fan club for the fizz called “Black Bottle Boys” – his love of rosé resulting in the nickname “Rick Rosé”.
Belaire Rosé Fantôme will be available from selected retailers with an RRP of £35 in addition to on-trade venues.
The Luc Belaire brand was founded by Brett Berish, CEO of Sovereign Brands, best known for creating Armand de Brignac, which is now owned by rapper Jay-Z.
where can we purchase this bottle?