Cockburn’s Port unveils Christmas campaign

Cockburn’s Port has unveiled its 2014 Christmas campaign taking cues from a cocktail recipe to encapsulate the importance of family at Christmas.

Cockburn’s

Launching this week, the campaign features a number of images created by the Corner – a London-based advertising agency founded in 2012 – designed to communicate how Cockburn’s Special Reserve Port can be enjoyed with the whole family at Christmas.

It is a marked departure from previously “lighter” campaigns which have focused on the brand’s mispronunciation, the result of a long-running family joke, instead introducing a “touch of sentimentality”.

Neil Simpson, founding partner at The Corner London said: “Nothing says Christmas like a family situation and that’s what we’ve aimed to convey with these atypical festive ads. It’s a busy period for seasonal advertising and we’ve tried to steer clear of the crowd and create a campaign which employs the heritage of the brand.”

Paul Symington, managing director at Cockburn’s Port, added: “Since we bought Cockburn’s in 2010 we have taken the brand back to its roots in the Douro vineyards, concentrating on the quality of the wine. Now it is time to take Cockburn’s to the consumer, using the humorous approach that has always been associated with the brand since its ground breaking TV ads of the 1970’s.

“This humour is associated with the real world of families and the special and memorable moments when dispersed families get together and when Cockburn’s Port is often enjoyed. The Corner have taken this concept and given us a great campaign.”

The campaign will is set to run in a variety of print magazines as well as digitally on MailOnline for eight weeks.