Babycham goes (even more) retro

Babycham has announced the release of its first new flavours since it began in 1953.

The new cherry soda and cream soda flavours have been released to celebrate Babychams 1950’s heritage with two tastes which were popular at the time.

In an effort to cater to both loyal followers and a younger generation the new sparkling Perrys are available to buy at Asda supermarkets nationwide in 750ml formats at a price of £3.50.

The release is part of parent company Accolade’s efforts to capitalise on the lower duty rate applied to drinks at or below 5.5%.

Amy White, Marketing Director at Accolade Wines, commented: “Since Babycham updated its packaging at the beginning of this year, we’ve seen renewed interest from retailers and consumers alike and this has led to the exciting development of these two new flavours.”

“The range is establishing itself as a year-round drink but with the key Christmas season approaching we also have a range of special gift packs. Babycham has resonated with its core female audience from 1953 and the new flavours aim to expand its appeal to a new generation,” said White.

The gift packs will be available in the lead up to Christmas and will include Babycham glasses and a new Babycham necklace.

Launched in post-war Britain in 1953, Babycham got its name following a string of wins at the agricultural competitions it entered, becoming known as the ‘baby champ’.

It was created to appeal to women who hitherto had not been marketed to in such a way.

Babycham went on to become the first alcoholic drink to advertise on national TV in 1957 and from here the medium dry sparkling Perry became of one the largest selling alcoholic drinks of the post war era.