News

Tesco to host first summer wine tasting

01 July 2014 By Neal Baker

Tesco is inviting UK wine lovers to join in with a live online wine tasting, taking place next Tuesday at 7pm.

Laura Jewell MW

Laura Jewell MW, Tesco category product development manager, and Helen McGinn, author of Knackered Mother’s Wine Club will be hosting the interactive event to be followed by a Q&A session.

The event can be accessed via the Tesco Wine Community forum, and participants with any questions about wine are able to submit them in advance of the tasting via either Twitter to @TescoWines using the hastag #TescoSummerWineTime or on the Tesco wine site.

Laura Jewell MW commented: “Customers regularly ask what Tesco provides to help them learn more about wine. On top of the annual Wine Fairs, Twitter and Facebook, we now provide live tastings which we hope will enable us to reach a wider audience of people who are interested in learning about wine but don’t often have the time.

“I have long believed the best way to engage people in wine is through conversation – an open discussion which anyone is able join and the live online tasting offers just that.

“In advance of the tasting I have selected six wines which fit with the time of year. There are a couple of rosé wines, two refreshing whites, a light fruity red which is even better slightly chilled, and of course the I Heart Brasil Sparkling Moscato – I don’t think I need to explain why I selected that wine.

“This will be the third live tasting, but the first time we have offered a ‘summer tasting’ following two successful Christmas tastings.”