Alex Salmond showcases Johnnie Walker in China

Scotland’s first minister, Alex Salmond, is currently leading a trade mission to China, showcasing Johnnie Walker whisky and the Ryder Cup golf trophy to the Chinese market.

The Daily Record reported that Salmond said the Scottish government’s ambition – as set out in its China strategy – was to broaden and deepen existing links between the two nations.

“Scotland’s national drink is renowned across the world and Scotland is the undisputed home of golf, so it is great to see global brands like Johnnie Walker and The Ryder Cup joining up to bang the drum for our greatest exports”, said Mr. Salmond.

“The love for Scotch whisky in China continues to grow. In 2012, exports to China were valued at £71.5 million representing a 70% increase since 2007 and the presence of such a fantastic, iconic venue as Johnnie Walker House in Beijing is a true testament to that popularity.”

Scotch whisky, often mixed with green tea in China, is fast becoming more popular and fashionable for new generations of aspiring and wealthy middle class in China. A bottle of Johnnie Walker, the world’s biggest selling whisky, has become a symbol of success in many homes in China.

Johnnie Walker global brand director Gavin Pike said: “Just as Johnnie Walker blends Scotch whisky from the four corners of Scotland and takes it to the four corners of the world, so The Ryder Cup projects golf to an international audience.

“We continue to see tremendous growth potential in Scotch whisky and we know that The Ryder Cup and golf are also eliciting great interest here.”