IMW shows off new logo

The Institute of Masters of Wine has unveiled a new logo, designed to provide a simpler, more digital-friendly alternative to its existing coat of arms.

Featuring a simplified version of the shield motif from the Institute’s coat of arms, the new logo will be used on its website, for outreach programmes such as trade fairs or masterclasses and in educational applications.

With greater prominence given to the shield’s grape and barrel image, as well as the inclusion of the words “Masters of Wine”, the organisation explained its aim “to provide a clearer, fresher way of presenting the Institute to international audiences who may not already be familiar with our work.”

The IMW coat of arms, now restored to its original colours

Meanwhile the current coat of arms will remain as the primary symbol of the Institute and will be used in particular at events for members. At the same time, the Institute has restored this to its original appearance and colours laid down when the Grant of Arms was originally made in 1980.

In keeping with this colour scheme, the Institute noted the adoption of the purple and green theme of the shield as its primary brand colours, with its heraldic black and white scheme playing a supporting role.

Together these changes form part of a wider plan to clarify how the Institute presents itself. This is also due to include a new-look website featuring improved navigation and a more modern appearance. The Institute also confirmed a plan to create a range of merchandise for members, students and affiliates.