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Sherry heavyweight Luis Caballero dies

Sherry heavyweight Luis Caballero, honorary president of Grupo Cabellero and owner of Emilio Lustau, has died aged 78.

Caballero died yesterday in Seville of pneumonia and will be buried today in Jerez de la Frontera.

“With Luis’ death, we have lost one of the most important figures in Jerez,” said the mayor of El Puerto de Santa Maria, Enrique Moresco.

“Under his stewardship, Grupo Caballero has helped to raise awareness about El Puerto de Santa Maria and Sherry wines all over the world,” he added.

Cabellero was the president of his family wine company, Grupo Cabellero, for 34 years and in the final years of his life acted as honorary president.

Taking the helm of his company in 1974 after the death of his father, he helped turn liqueur brand Ponche Caballero – a blend of brandy and botanicals – into the number one liqueur in Spain, with an 80% share of the category.

The 33% abv Caballero 10 uses 10 botanicals: oranges, mandarins, coriander, cinnamon, cloves, almonds, grapes, vanilla, nutmeg and prunes.

An old Caballero Coñac poster

Having decided his whole life to wine, Caballero was one of the most influential bodega owners and Sherry ambassadors in El Puerto de Santa Maria,

He snapped up Lustau in 1990, and went on to acquire four Domecq-owned brands in 2008: Fina La Ina Fino, Botania Amontillado, Río Viejo Oloroso and Viña 25 Pedro Ximénez, fulfilling a lifelong dream.

The same year, in a bid to expand internationally, Grupo Caballero, which owns the Viña Herminia Rioja brand, also bought Californian wine distribution company Golden State Wine.

In addition to Sherry and liqueurs, Grupo Caballero has the distribution rights for the Bloom, Berkeley Square and Greenall’s gin brands and Lanson Champagne.

Caballero was due to attend an investiture dinner in London tonight hosted by the Gran Orden de Caballeros de Vino, celebrating standout contributions to Spanish wine from figures within the wine industry.

Beltrán Domecq, president of the Sherry Consejo Regulador, honoured him as “One of the most important caballeros the industry has seen.”

Caballero was described as a “strong character” and having a “big personality that left no one indifferent.”

Ricardo Rebuelta, ex-president of the Brandy de Jerez Consejo reflected: “Luis was an extraordinary person, in love with the Sherry industry and its wines.”

“He was a true professional and had a contagious sense of humour,” he added.

Caballero is succeeded by his wife, Elma Gonzales-Gordon, and their three sons: Antonio, Luis and Enrique.

3 responses to “Sherry heavyweight Luis Caballero dies”

  1. Norman says:

    Luis Caballero´s sons are Luis, Fernando and Elma.

  2. Suki Pearce. (Aikens) says:

    I am daughter of Gilbert Aikens who imported sherry to uk (Colemans Norwich). Our family enjoyed visiting the Caballero family and Luis attended my wedding in Norwich in 1969.

    We are shortly to visit the area and hope to make contact with the family

    We were sorry to read of Luis’s death.

  3. Michel Couzijn says:

    YouTube has a Dutch commercial from about 1977, in which a young and proud Don Luis Caballero tries to promote his wine for a Dutch audience. It worked, for a number of years. Today, sherry is close to forgotten in the Netherlands. Which is a shame.

    See the commercial here: https://www.youtube.com/watch?v=_CC9umB1p00

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