Wines of Brazil appoints official UK agent

Wines of Brazil has confirmed the appointment of JK Marketing as its official agency in the UK.

Judy Kendrick of JK Marketing confirmed to the drinks business that the contract was finalised on Thursday. She said: “We have been doing a few projects for Wines of Brazil this year already, but this is a really big step for them and shows their commitment to the market.”

Interest in Brazil has gathered momentum in recent months in anticipation of the 2016 Olympics in Rio de Janeiro, and the World Cup which will take place in Brazil in 2014.

Kendrick explained that she will be working with Wines of Brazil to maximize the potential the sporting occasions bring : “There is a real buzz about Brazilian wines at the moment and exports to the UK are increasing. There is a lot of interest from importers looking to find agencies, and we are getting daily phone calls from retailers wondering where to find the wines.”

Waitrose confirmed only last week that it is the first UK supermarket to stock a Brazilian wine, listing a sparkling rosé from Serra Gaúcha called Miolo Cuvée Tradition.