“I ♥ GB” label launched

Copestick Murray has launched first limited edition packs for their  “I ♥” brand, with “I ♥ GB” on the label.

“I ♥ GB” will be available for the duration of the Olympics and are wines from the current range –  I ♥ Pinot Grigio from Romania and I ♥ Merlot from Spain – in limited edition  patriotic packaging.

Rachel Archer, I ♥ brand manager and creator, said: “I ♥ is a great brand that lends itself beautifully to doing Limited Edition packs, keeping it fun and interesting for retailers and consumers. We have more Limited Editions in the pipeline so keep an eye out for what’s next.”

The I ♥ GB brand will be exclusively in Budgens from 1 August 2012 and Londis from 30 July 2012.