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Ferguson sought solace in red wine after title defeat
Manchester United boss Sir Alex Ferguson turned to his other passion – red wine – to soothe the pain of losing the Premier League title to arch rivals Manchester City.
United lost the league title after Roberto Mancini’s men famously produced a thrilling late fightback against Queens Park Rangers.
“Red wine helps,” the Manchester United manager joked during a press conference to unveil United’s latest additions, Shinji Kagawa and Nick Powell.
The 70-year-old has always been a fan of red wine and often shares a bottle with rival managers.
He has said before that Old World wines are still his favourite.
In the past few years, the Red Devils announced a three-year sponsorship deal with Chile’s biggest wine producer, Concha y Toro.
As part of the deal Concha y Toro products are served in lounges, boxes and bars at the club’s Old Trafford stadium from the beginning of next season.
Speaking of the partnership Ferguson said “Like United, it’s a company with a lot of history that, while never afraid to change, has always kept hold of its roots.
“This is a partnership that unites the two great passions in Latin America: football and wine. I’m looking forward to it.”
Concha y Toro marketing director Giancarlo Bianchetti added “Our new partnership with Manchester United is absolutely aligned with Concha y Toro’s long term strategy to increase awareness and penetration of our brands worldwide.
“We wanted to find a partner who shared our commitment to excellence and Manchester United Football Club has developed an immensely powerful global brand.
“We intend to activate the partnership in a variety of ways around the world, using strategies and tactics which best suit each market.”
What Concha y Toro is doing makes a lot of economic sense. They want to go global like Manchester United. Manchester United and other major football brands are sweeping all sponsorship. This unfortunately is leaving small teams with no finance and they as a result struggle to compete.
The problem is not Manchester United, the problem is the small teams that do nothing about marketing themselves. Any football club worth of sponsorship should start by getting the business of fans right and the rest will fall in place. That is what Manchester United does daily despite having a major globe following. They are not happy with what they have. They work to improve their fan base daily and clubs with no fan base do nothing. Sad indeed!
That deal was signed and announced in 2010 #goodjob
Web Admin -> This post has been edited for being all about football and hardly to do with anything drinks related at all.
Please !!!! He doesn’t even know his wines properly – I’d care to wager he doesn’t ‘get’ Burgundy at all and is just an RP claret Cab Sauv man – says it all. Go on , publish this !