Coe shows off makeover

Coe Vintners has unveiled a new look to reflect the UK merchant’s shift towards a more contemporary, premium image.

The new logo’s strapline “Family Wine and Spirit Merchants since 1930” seeks to reinforce its core identity. Meanwhile the bridge from the original logo has been redesigned to retain a reference to the company’s base on Redbridge Lane in Essex

Looking back on over 80 years in business, chairman John Coe described the rebranding as “another key point, and a major step for us as a company.”

With the wholesaler’s annual turnover now in excess of £60 million, Coe added: “I am confident that this bold new image will further enhance our presence in the trade and reinforce our reputation as a modern, well-established, thriving independent family firm.”

Coe Vintners’ managing director Matt Davies, marked out this development as “the first of a number of changes we have been working on over the last few months.”

“Historically we’ve been a little shy of blowing our trumpet,” he admitted, “but with the recent creation of our communications team we will be more visible and active in the many channels available to us, our customers and their consumers.”

Davies also pointed to other recent steps forward in the company’s evolution, with the last three years seeing Coe expand its sales team and win several new agencies.