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Chapel Down ties up with Harvey Nichols
English winery Chapel Down has linked up with Harvey Nichols to launch two new wines – a Blanc de Blancs 2007 and a Chardonnay Reserve 2010.
This is the first time a premier retailer has shown significant support to an English wine producer and the launch will be part of Harvey Nichols’ “Drool Britannia” promotion that is taking place over the Jubilee and Olympic celebrations and throughout the summer.
The Blanc de Blancs 2007 is Chapel Down’s first 100% Chardonnay sparkling wine, while Chapel Down’s Chardonnay Reserve 2010 is its first oaked reserve.
Chapel Down will be further supporting the activity with a series of wine tastings during English Wine Week (2 – 10 June) in all stores.
Significantly for Chapel Down, the partnership will also see the retailer stock its Union Red and Late Harvest Nectar wines along with its Curious Brew (lager) and Curious IPA (pale ale) beers.
Guy Tresnan, sales & marketing director at Chapel Down said: “This launch is important to us for two reasons.
“Firstly, it centres around two new styles of wine from our vineyard which we think are both fantastic examples of English winemaking at its very best.
“Secondly, and equally importantly, the support of Harvey Nichols is a clear demonstration of the exploding interest in English wine amongst both domestic and international shoppers.”
The wines will be exclusively available in all Harvey Nichols Wineshops, restaurants and bars (Knightsbridge, Bristol, Manchester, Edinburgh, Birmingham and Leeds) from early May.
This is further evidence that English sparkling wine is beginning to make an impact as one of the top 10 trends of 2012.