New wine brand named after url

A new wine brand has been launched that combines the grape variety and website url in its name.

Called Sauvignon.com, it includes a Sauvignon Blanc and Cabernet Sauvignon from South Africa and the concept is designed to highlight environmental issues using the digital medium.

The brand is the brainchild of Thys Louw from the Diemersdal Wine Estate, who wanted to create a label to encourage his own generation to preserve the earth’s resources.

He explained: “By developing a brand with a name that combines both the grape variety and the website url, we have created a unique vehicle for spreading the word about all things good and green.

“My aim is to build a strong online community of green advocates to reach out to others who share the same values and of course a love of great wine.”

The first release is a 100% Sauvignon Blanc 2011 from vineyards in the Western Cape and will launch in Tesco in mid August, priced at £8.49.

Louw’s vision is to develop Sauvignon.com to become a pan-national brand.

“It is a wine without borders, wherever I find great Sauvignon Blanc – whether locally or abroad – I will be able to produce wine under this label,” he said.

The wine’s packaging emphasises the brand’s digital connections with pixels incorporated into the leaf on the label, as well as the capsule, which is topped with a USB sign.

Meanwhile, the back label includes a network connection and motherboard motif in the shape of Africa.

Sauvignon.com is being imported to the UK through Thierry’s and will be available to taste at Cape Europe in October.