Laurent-Perrier gives Majestic Mayfair a spring makeover

Champagne Laurent-Perrier has teamed up with Majestic Wine Mayfair to create a floral window display to coincide with the arrival of spring.

The display has been designed to raise the profile of Cuvée Rosé Laurent-Perrier, highlighting its famously curvaceous bottle.
 
In addition, Cuvée Rosé display cubes will stand in six key stores, including Belgravia and Covent Garden.
 
"The rosé category has picked up speed in recent years,” said David Hesketh MW, managing director of Laurent-Perrier UK.

The outlook remains positive, despite uncertainty in the UK economy, due to increased consumer interest in rosé wines in the summer months and the sparkling rosé category continuing to grow outside of key occasions like Valentine’s and Mother’s Day”.  

Cuvée Rosé Laurent-Perrier was created four decades ago, and is made from hand-sorted Pinot Noir grapes using the saignée method.

The window display will be on show until 5 June.

Lucy Shaw, 04.04.2011