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New online wine merchant launched
An UK online wine merchant has launched, taking the Robert Parker style 100-point rating as its basis.
Vinopic.com assesses a wine’s drinking pleasure, richness in grape polyphenols, value for money and customer popularity, giving each wine a score out of 100.
Wine writer Rosemary George MW assesses each wine’s aroma and taste, while health expert and author of The Wine Diet, professor Roger Corder, analyses the wine’s polyphenol, sugar and sulphite content.
Drinking pleasure is scored out of 20, while Corder’s analysis appears as an Intrinsic Quotient – an uncapped score, which is an extension of his heart rating used in The Wine Diet.
The Intrinsic Quotient highlights a wine’s relative richness in grape polyphenols, and issues a penalty for high alcohol levels.
“We launched Vinopic to bring much-needed innovation to wine sales,” said co-founder Santiago Navarro.
“Vinopic allows customers to select wines knowing exactly what’s in them, which not only empowers them, but rewards them with more fulfilling wine experiences.”
“Consumers want to drink wines with much higher concentrations of grape polyphenols, but little has been done in the UK to make these polyphenol-rich wines available to consumers.
“I’ve become personally involved in Vinopic in order to bring these wines to consumer dinner tables.”
Alcohol units and calorie information will be displayed alongside each wine, corresponding to different serving sizes.
“Research shows there is a demand for better information on wine labels and we will be providing this though the information on our website,” Corder added.
Lucy Shaw, 21.03.2011