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News
New online wine merchant launched
An UK online wine merchant has launched, taking the Robert Parker style 100-point rating as its basis.
Vinopic.com assesses a wine’s drinking pleasure, richness in grape polyphenols, value for money and customer popularity, giving each wine a score out of 100.
Wine writer Rosemary George MW assesses each wine’s aroma and taste, while health expert and author of The Wine Diet, professor Roger Corder, analyses the wine’s polyphenol, sugar and sulphite content.
Drinking pleasure is scored out of 20, while Corder’s analysis appears as an Intrinsic Quotient – an uncapped score, which is an extension of his heart rating used in The Wine Diet.
The Intrinsic Quotient highlights a wine’s relative richness in grape polyphenols, and issues a penalty for high alcohol levels.
“We launched Vinopic to bring much-needed innovation to wine sales,” said co-founder Santiago Navarro.
“Vinopic allows customers to select wines knowing exactly what’s in them, which not only empowers them, but rewards them with more fulfilling wine experiences.”
“Consumers want to drink wines with much higher concentrations of grape polyphenols, but little has been done in the UK to make these polyphenol-rich wines available to consumers.
“I’ve become personally involved in Vinopic in order to bring these wines to consumer dinner tables.”
Alcohol units and calorie information will be displayed alongside each wine, corresponding to different serving sizes.
“Research shows there is a demand for better information on wine labels and we will be providing this though the information on our website,” Corder added.
Lucy Shaw, 21.03.2011
they are barking up the wrong tree completely! my extensive research shows what modern consumers want to know is the Carbon Footprint of the wine…they will make small sacrifices on what the wine snobs consider to be the best choices (we all know anyone who has their hand sufficiently greased will recommend cider vinegar if required) in order to have a wine that isn’t destroying the environment. But all Vinopic chose is one corporate tired english wine. Really its all about profit no matter how they pretend to be the voice of the consumer!