Stella launches search for a star

Stella Artois is launching a film fan’s competition offering would-be stars the chance to play Jacques d’Azur, the legendary “King Of Cannes”, in a biopic of his life.

In addition to playing the lead role in the film, the winner will also attend the Cannes Film Festival where the movie will premiere, and will receive movie star treatment throughout the trip.   
 
Following international playboy Jacques d’Azur’s mysterious disappearance in 2010, Stella Artois launched a search for his rightful heir who was treated to Jacques’ week at the Cannes Film Festival last year.

Having been missing for over a year, Jacques is now presumed dead, and Hollywood is gearing up for the movie of his life.

Stella Artois is now kicking off the search for the perfect leading man, using the latest in digital technology to ensure would-be Jacques’ from far and wide have the chance to audition.   
 
The winner will jet off to Cannes to film their part, and will then be treated to a five star experience befitting their newfound celebrity.

In true film star style, the premiere will be followed by a star-studded party at Chez Jacques’, Stella Artois’ luxury, invitation-only lounge at the Carlton Hotel’s exclusive beachfront property in Cannes.
 
The competition launched on 1 March. Entrants can visit www.stellaartois.com to film their audition tape alongside their leading lady using the latest in webcam and video editing techniques.

To enter, budding movie stars will film their scenes on their webcam and the footage will then be seamlessly morphed with the leading lady’s scenes to produce a casting film which would-be Jacques’ can share with their friends and family online.

On 1 April, all submitted casting tapes will be put before a panel of distinguished judges who will select a short list of 200 Jacques’ hopefuls, to be announced on 5 April 2011. The star of the film will be chosen from this short list.
 
Alexander Lambrecht, global marketing manager at Stella Artois, said: “To celebrate our Cannes Film Festival sponsorship and the ‘King of Cannes’, Jacques d’Azur, we’re offering one lucky fan the experience of a lifetime.

“Now, Stella Artois fans around the world will have the chance to see their own creation online, and one fan will appear on the big screen at the home of the world’s most prestigious event in the film industry calendar, the 64th annual Cannes Film Festival.

“This truly is a once in a lifetime opportunity and we can’t wait to meet our new leading man.”
 
Would-be leading ladies need not miss out on all the fun – the online casting call also offers the opportunity to audition for a starring role playing opposite the legendary Jacques d’Azur.
 
Visit www.stellaartois.com for full details.

Alan Lodge, 02.03.2011