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News
Martell boutique opens at Kuala Lumpur airport
A "Martell Experience" boutique has opened at Kuala Lumpur International Airport.
Designed to inform travellers about the Martell range, the boutique features a "Martell Discovery Table", where consumers can learn more about the Cognac region.
“The Martell Experience boutique is an innovative way for travellers to discover more about the history of Martell, the unique style, and the specific know how of this luxury Cognac”, said Lionel Breton, chief executive of Martell & Co.
“Since the boutique opened, we have seen an extremely positive reaction from consumers to the high-end design and an increased interest in the brand and its products”, Breton added.
Founded by Jean Martell in 1917, Martell is the oldest of the major Cognac houses.
L’Or de Jean Martell was recently awarded a gold medal in the Superior category of the Cognac Masters competition, run by The Spirits Business.
Lucy Shaw, 24.01.2011