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Patron picks London

The first Patrón Tequila bar in Europe opened last week within the Cumberland Hotel in the West End of London.

Sitting right next to chef Gary Rhodes’ contemporary Rhodes W1 restaurant, The Rhodes Patrón Bar has been designed as a luxury haven for showcasing the versatility and mixibility of the Patrón range.

The Tequila brand’s iconic green provides a theme for the interior, helping to create the venue’s upbeat atmosphere. Meanwhile all cocktails are freshly prepared using seasonal fruit and herbs.

Mike Hill, Patrón’s vice-president explained: “London is such a vibrant and cosmopolitan city that it made perfect sense to open Europe’s first Patrón bar here. The Cumberland is a modern, stylish venue, so the two brands have perfect synergy and as a result creates a must visit destination.”

Gabriel Savage, 02.11.2010

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