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Lanson changes name to broaden portfolio
Champagne Lanson is rebranding its UK arm to reflect the wider portfolio of Champagnes it represents in the UK market.
Under its newly-adapted name, Lanson International UK will add Besserat de Bellefon and Tsarine Champagne to its range.
In a move to position itself as offering “on- and off-trade solutions” for Champagne listings, Paul Beavis, managing director of Lanson International UK, said: “In this exciting move we are consolidating the significant achievements made by the Lanson brand in recent years and adding to it two truly differentiated offerings, covering the food and indulgent occasions, and all at different price points.”
The announcement was made this week at London’s All England Club during the Wimbledon Championships, of which Lanson has been a sponsor for 33 years.
Read the drinks business’ forthcoming Brands Report to see details of Lanson’s positioning within the top 10 Champagne brands.
Jane Parkinson, 24.06.2010