This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
News
Busy Budweiser
Budweiser, the so-called “King of Beers”, has been a very busy boy.
Not content with reporting UK sales figures up 40% in the last three months, Budweiser unveiled a limited edition FIFA Trophy Bottle ahead of the World Cup and, what’s more, unleashed a new Budweiser variant into the increasingly competitive 4% beer category.
Budweiser Brew No 66 will stand toe-to-toe with Becks Vier and Stella Artois’s weaker variant.
Stuart MacFarlane of Ab-InBev said: “While Bud 66 will play a different role – as a complement to the master brand, but also as a catalyst for bringing new consumers to the beer category – it will share with those other successful innovations a strong and compelling link to the master brand.”
Ben Mcfarland, 13.05.2010