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News
Virgin eager to repeat custom
Virgin Wines has created a 12 Days of Christmas special offer following the success of a similar-themed offer earlier this year.
Starting today, the offer will run for 12 consecutive days, excluding Sunday trading.After a successful ‘5 offers in 5 days’ spring campaign at the mail order merchant, Virgin Wines is once again following the model of notifying each customer of the daily deals via e-mail.
Managing director of Virgin Wines, Jay Wright, said: “Our 5 offers in 5 days promotion that we ran prior to Easter was received incredibly well so we are hopeful that with added draw of Christmas just around the corner, our 12 Days of Christmas campaign will perform equally well, if not better.”
However, specific details of the offers available to customers are being kept a closely guarded secret until Virgin customers receive their first e-mail later today.
In doing so, Virgin Wines has promised its customers “one-off special deals and large savings off a variety of favourites and new releases.”
Jane Parkinson, 30.11.2009