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News
Twitter launches wine
Blog site Twitter has launched its own wine to generate profits for charity. Teaming up with Crushpad, a winery based in San Francisco, Twitter is now selling its brand Fledgling Wine online.
Money raised from sales of Fledgling Wine’s Pinot Noir and Chardonnay will be sent to Room to Read, a non-profit organisation which provides literacy and educational opportunities around the world.
Each bottle costs US$20 and a 12-bottle case will cost $240, while each case of wine sold will provide approximately 60 local language children’s books in some of the world’s poorest regions.
Fledgling Wine’s Twitter feed sold the first bottles on Thursday last week. "The Fledgling initiative embodies two things that are at the core of Twitter’s mission: providing access to information and highlighting the power of open communication to bring about positive change," Twitter’s creative director Biz Stone and CEO Evan Williams wrote on the Fledgling Wine site.
"The efforts of Room to Read will benefit literacy, and in doing so they’ll allow Twitter to grow. Because if you can’t read you can’t Tweet," Stone added.
Jane Parkinson, 19.10.2009