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Retailer offers trip of a lifetime
One retailer is taking customer offers to a new level by offering two people the trip of a lifetime to New Zealand next year.
The Averys prize includes return flights, luxury accommodation and vineyard tours as part of the enticing consumer deal.
The UK merchant, which is owned by Direct Wines, is offering the prize in association with Invivo Wines, the NZ winery which launched its first wine last year and which was awarded the 2009 Innovation in Marketing Trophy from the NZ wine industry.
Averys, which became the first importer of NZ wines to the UK, currently lists the Invivo Sauvignon Blanc 2009 for £8.99 a bottle.
Any customer ordering a full case from Averys will be eligible to enter the prize draw.
Jane Parkinson, 21.09.2009