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Hefty price for Jay-Z-endorsed Champagne
Armand de Brignac, the luxury brand endorsed by rapper Jay-Z, has just launched its Blanc de Blancs cuvée at £400 a bottle. Owned by Champagne Cattier, this will be the brand’s third cuvée release.
The non-vintage Champagne comes in a handcrafted silver bottle and is made from grapes sourced from Grand and Premier Cru vineyards in the Montagne de Reims and the Côte de Blancs.
Three years ago Armand de Brignac (Ace of Spades) became famous for featuring in Jay-Z’s music video for ‘Show Me What You Got’.
In the UK, Armand de Brignac Champagnes can be found in Harrods, Selfridges and Harvey Nichols.
Jane Parkinson, 03.09.2009