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News
Come Dine with Constellation Europe
Constellation Europe has become the sponsor of cult UK TV series Come Dine with Me. The campaign supports three of Constellation’s brands, Echo Falls, Kumala and Hardys.
The deal, which has been signed for an undisclosed sum, will cover sponsorship of transmissions across Channel 4 and More4 as well as Video On Demand, online and any sponsorship activities surrounding the brand Come Dine with Me.
Clare Griffiths, vice president consumer marketing for Constellation Europe said: "We are very excited about this sponsorship and the opportunity it offers us to really bring our brands to life at point of purchase.
"Just like the show, all three brands that we have chosen to showcase are well-known and well-loved by UK consumers, making them a great fit with this engaging, entertaining show.”
While each brand is on air, specific promotions relating to that brand will take place in key outlets and in target media. The first brand to be featured will be Echo Falls, followed by Kumala and finally, in the lead up to Christmas, Hardys.
Jane Parkinson, 27.05.09