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Bulldog’s summer of love
Bulldog Gin has teamed up with leading US mixologist Somer Perez to create a series of exclusive cocktails as part of the brand’s Summer of Love campaign.
In-keeping with the campaign theme, the eight new cocktails carry names such as Summer Crush and From London With Love. Perez has also taken inspiration from the 12 exotic botanicals in the Bulldog blend, which include Dragon Eye, used as a natural aphrodisiac in ancient Chinese medicine.
New York-based Perez is recognised as an industry heavyweight, specialising in combining classic cocktails with seasonal, gastronomic ingredients.
This on-trade drive for the super-premium brand is supported by an extensive consumer campaign launching on 18 June at luxury erotica store Coco de Mer in London’s Kensington.
Gabriel Savage, 27.04.09