South Africa makes strides in sustainability
South Africa’s sustainable wine sector is gaining traction as Stellenbosch producer Journey’s End becomes the first South African winery to achieve B Corp certification.
South Africa is stepping up its credentials as Journey’s End becomes the first vineyard and winery in the country to gain B Corp certification. The move marks a significant milestone in the nation’s push for higher sustainability standards and greater transparency in winemaking.
The Stellenbosch-based winery, which has prioritised sustainability since its foundation in 1995, recognises Journey’s End’s commitment to ethical business practices, climate resilience, and biodiversity protection.
“As we celebrate the close of B Corp Month, Journey’s End proudly stands as a trailblazer, paving the way for future-focused, impact-driven winemaking,” said Stephanie von Oppell, global head of marketing at Journey’s End. “We hope to inspire others in the wider industry to join us on our mission to be a force for good while crafting exceptional, terroir-driven wines.”
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Raising the bar for sustainability
The winery has implemented a host of sustainability initiatives, including full off-grid solar power, water self-sufficiency through rainwater harvesting and wastewater recycling, and regenerative agriculture efforts such as planting over 10,500 native spekboom succulents to enhance carbon sequestration and soil health.
Beyond environmental efforts, the Journey’s End Foundation has provided over five million meals through local female-run soup kitchens, addressing food insecurity in nearby communities.
With sustainability now a key selling point for global consumers, South Africa’s wine industry is under pressure to catch up. Journey’s End’s achievement sets a benchmark, offering hope that more wineries will follow suit in the push for higher standards.
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