Majestic confirm Enotria & Coe acquisition
The wine specialist has officially completed its acquisition of Enotria & Coe, establishing the Majestic Group as the UK’s largest premium wine specialist in retail, wholesale and hospitality.
On Tuesday, 15 April, Majestic formally completed the acquisition of Enotria & Coe, one of the UK’s leading premium wine and spirits distributors. The acquisition includes all of Enotria & Coe’s 300 colleagues, its fleet of delivery vehicles and existing inventory, as well as the leases on its bonded warehouse and offices in Park Royal and The Great Wine Co store in Bath. The combination is a strategic move that strengthens the group for sustainable, long-term growth.
Both Enotria & Coe and Majestic Commercial — Majestic’s existing B2B division — will continue to operate as standalone businesses.
The move is rooted in Majestic’s focus on the on-trade, a segment where its commercial division has already recorded double-digit growth for three consecutive years. Majestic is not shy in their “ambition to become the go-to supplier of wines, beers and spirits in the UK on-trade”. In 2024, Majestic Commercial was named On-Trade Supplier of the Year at The Drinks Business Awards — a recognition of its growing stature in the UK trade.
More than 300 producers
They also say that the acquisition will allow for greater investment in technology, people and service across the two businesses.
Enotria & Coe has established one of the most comprehensive and exclusive ranges of premium wines and spirits of any distributor in the UK, working with a diverse range of more than 300 producers. It supplies a host of premium restaurants, hotels and hospitality venues, including Gaucho, Rick Stein, Hotel du Vin/Malmaison and Bancone.
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Majestic CEO John Colley said, “This is a landmark day in the history of Majestic. We’ve had a long-standing ambition to become the UK’s go-to supplier of premium wines, beers and spirits, and the acquisition of Enotria & Coe is a huge statement of our intent in this market.
“Having competed against Enotria & Coe for a number of years, we have first-hand experience of just how compelling and attractive their proposition is in the on-trade. We are incredibly excited about the opportunities we have to develop that further, win a greater share of the UK market and drive profitable growth.”
Sustainable growth
Enotria & Coe CEO Julian Momen said: “I look forward to working with John and his team to create an amazing, market-leading multi-channel business, which provides an excellent service proposition to its customers.”
As has been previously suggested, Majestic’s move to merge with Enotria follows the strategy that led to their earlier acquisition of Vagabond Wines in April 2024. Both purchases, one a year after the other, have showcased judicious integration and a serious intent by Majestic to grow efficiently yet sustainably.
Colley continued: “Through this exciting acquisition, and last year’s purchase of Vagabond Wines, we are repositioning the Majestic Group and laying the foundations for long-term, sustainable growth as the UK’s largest premium wine specialist in retail, wholesale and hospitality.”
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