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Zamora Company launches Charmat method aperitivo ahead of summer
Zamora Company has rebranded Lolea in a bid to make the Spanish brand ‘the new choice’ of aperitivo in the Mediterranean.
To position the brand as “the new choice in the thriving Mediterranean aperitivo scene”, Zamora Company’s global brand director Priti Punjabi said: “We have created products perfect for this growing category – a delicate, lasting bubble experience with natural botanicals produced in as natural a way as possible.
“The ingredients, the subtlety of the flavours, and how we create the sparkle are all things we know will resonate with today’s consumer.”
New additions to the Lolea range include Citrus and Floral Spritz variants, which Zamora Company described as ‘modern Mediterranean’ flavours, with basil and bergamot used for Lolea Citrus Spritz, and blood orange and orange blossom found in the Lolea Floral Spritz.
To achieve carbonation naturally, the expressions utilise the Charmat method – also known as the tank method or cuve close – which is a technique for producing sparkling wine whereby the secondary fermentation occurs in a pressurised tank, rather than in the bottle, like the traditional method. Both sit at an ABV of 8%.
In vogue
The lower ABV and fermentation technique taps into growing demand in the naturally-produced, sparkling, apéritif, lower-alcohol and ready-to-drink categories, Zamora Company added.
To support the rebrand, the Spritzes will also wear new designs from UK-based design agency Boundless Brand Design, as well as a new Lolea logo, inspired by the setting Mediterranean sun.
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The design draws from the brand’s Mediterranean heritage and inspiration.
The new Lolea Citrus and Floral Spritzes will be available across Europe at RRP of just under €10 (US$10).
Punjabi added: “We really wanted to create an aperitivo for the modern drinker, so we looked at the category trends and spoke to consumers, which led us to our Spritz with a natural twist. Lolea fits perfectly – a light, refreshing style for all drinking occasions, made with natural botanicals and using only natural sugars from the grapes in the wine base.
“Lolea really is the vibrant essence of the Mediterranean lifestyle. It is about the uncomplicatedness of the Mediterranean – pop open a refreshing spritz and share with friends.”
In other efforts to get ahead for summer spirits, and in markets in Southern Europe, Zamora Company invested €2 million (US$2.18m) into doubling production of its Villa Massa limoncello plant.
In 2023, the company recorded its highest turnover in its 77-year history, after growing sales to €268 million (US$293m).
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