Why first-party data is a winning formula for alcohol brands
BlueConic’s customer data operating system for front-line marketers empowers alcohol brands to establish more profound and meaningful connections with customers by taking control of their first-party data.
Alcohol brands have historically faced challenges in establishing direct relationships with their customers. Since sales typically occur through retailers, restaurants, and event venues, it becomes challenging to identify who is purchasing their products and to engage with these consumers in a meaningful way. According to BlueConic, this dependence on third-party channels restricts access to valuable customer data. As a result, alcohol brands gain limited insight into consumer preferences, behaviours, and purchase motivations.
At the same time, evolving privacy laws and shifting consumer expectations make it increasingly challenging to rely on third-party data and traditional marketing tactics. Today’s consumers expect relevant, personalised experiences—but without a direct connection to their audience, many alcohol brands struggle to deliver them.
That’s why an increasing number of alcohol brands are embracing first-party data. By adopting innovative direct-to-consumer strategies, these brands can collect valuable customer data and unlock the insights needed to personalise experiences, deepen customer relationships, and drive long-term business growth.
Take control
BlueConic’s customer data operating system helps alcohol brands take control of their customer relationships by collecting, unifying, and activating first-party data in real-time. With BlueConic, marketers can capture relevant and consented customer data using a range of interactive tools, such as quizzes, surveys, and lookbooks, and then utilise that data to create resonant customer experiences that drive greater returns for the business — all without relying on technical teams.
To help alcohol brands maximise the potential of first-party data, BlueConic has created a comprehensive guide outlining 10 proven strategies for collecting and activating customer data. From cocktail recipe finders and product match quizzes to sweepstakes and contests, these strategies can help alcohol brands turn passive audiences into active, engaged participants. The guide also features real-world examples of alcohol brands that have successfully collected and utilised first-party data to boost engagement, enhance customer experiences, and increase sales.
A BlueConic representative stated: “Thriving in today’s competitive environment starts with one asset: first-party data. The strategies in this guide equip alcohol brands with the tools they need to collect valuable customer data and create experiences that consumers love. With access to actionable insights, alcohol brands can personalise their marketing like never before.”
Download the guide now to start taking control of your customer relationships—on your terms.
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