The top 10 markets for Champagne in 2024
We reveal the performance of Champagne in its top 10 export markets, as well as consider the trends in the sparkling wine’s biggest consumer: France.
As reported by db at the start of the year, in 2024, Champagne shipped a global total – including the domestic market – of 271.4 million bottles, which was down 9.2% compared to the previous year.
In terms of volumes, that percentage decline represented a drop of 27.6m bottles relative to 2023, when 299m bottles were shipped.
With the 2023 figure down just over 8% – or 26.5m bottles – on the total of 325.5m in 2022, as db pointed out last month, Champagne has shed just over 54m bottles in two years, and is now shipping volumes worldwide that are similar to the quantities of 2001, which were 262.7m.
In terms of trends by key markets last year, 2024 Champagne’s largest consumer, France, dropped by 7.2% to total 118.2 million bottles, while exports fell by 10.8% to hit 153.2 million bottles, representing 56.4% of the total.
Since 2011, the French market has suffered a decline in shipments year-on-year, shedding almost 63m bottles over the past 13 years, from 181m bottles to just over 118m in 2024.
However, 2011 did not represent the peak of the French market this century, which reached almost 188m bottles in 2007.
In contrast to a gradual, long term decline in Champagne consumption in France, there has been a growing figure for shipments outside domestic borders since 1996, with exports in volume overtaking France in 2017. Between 1996 and 2023, export shipments almost doubled in volume, going from 95.2m bottles in 1996 to 171.7m bottles in 2023.
And they quadrupled in value over the same period, going from €998m in 1996 to over €4 billion in 2023.
While 80% of Champagne is sold in eight countries, new markets such as Canada, South Africa and South Korea are showing growth, according to the Comité Champagne.
As shown in the table below, the US, in first position, has seen a slight increase partly as a result of increased year-end shipments, which were made due to uncertainty surrounding a threatened increase in tariffs under Trump’s administration.
The UK is still positioned behind the US as Champagne’s second largest export market in both volume and value – with over 22 million bottles shipped representing €518,726,000 in value.
The UK’s 12.7% decrease in volume is blamed on the uncertain economic and political context of 2024 – including the elections that took place in July – as well as price increases, and correcting excess stock following post-Covid boom in 2022 and early 2023.
Notably, the UAE has seen an increase in both volume and value, now positioning it in the top 10 markets for Champagne.
For a full analysis of global trends in Champagne sales, please see the latest edition of db’s annual Champagne Report.
Champagne shipments: top 10 export markets in 2024
|
|
2024 |
Evolution bottles 2024/2023 |
Evolution Euros 2024/2023 |
||
|
Bottles |
Euros |
||||
| 1 | USA |
27,450,000 |
819,928,000 |
1.9% |
1.3% |
| 2 | UK |
22,308,000 |
518,726,000 |
-12.7% |
-5.7% |
| 3 | JAPAN |
12,452,000 |
385,869,000 |
-18.6% |
-13.8% |
| 4 | GERMANY |
9,506,000 |
228,788,000 |
-18.5% |
-14.6% |
| 5 | ITALY |
8,374,000 |
235,388,000 |
-15.4% |
-11.5% |
| 6 | BELGIUM |
7,624,000 |
152,653,000 |
-5.2% |
-5.8% |
| 7 | AUSTRALIA |
7,297,000 |
147,310,000 |
-17.6% |
-15.6% |
| 8 | SWITZERLAND |
4,816,000 |
124,097,000 |
-20.5% |
-24.9% |
| 9 | SPAIN |
3,733,000 |
105,021,000 |
-24.9% |
-22.3% |
| 10 | UAE |
3,447,000 |
100,072,000 |
21.6% |
25.7% |
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