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Rapper Aitch celebrates the north with Southern Comfort campaign
Manchester rapper Aitch has teamed up with the American whiskey brand to launch Northern Comfort, a limited-edition bottle of SoCo Original Liqueur, to celebrate northern culture in the UK.
Southern Comfort has launched a limited-edition bottle of SoCo Original, co-created with Aitch, and named it Northern Comfort as a nod to the rapper’s Manchester roots.
The Sazerac Company-owned brand conducted consumer research to find that 64% of northerners in the UK take pride in their hometown.
To mark the launch of Northern Comfort and celebrate what the north has to offer, Aitch and Southern Comfort surprised fans with a gig on a moving train across the north, making a mundane Thursday journey a little bit more exciting.
Aitch, whose real name is Harrison James Armstrong, rose to fame in 2018 with the track ‘Straight Rhymez’. His debut studio album Close to Home (2022) reached number two on the UK Albums Chart.
While onboard the train, Aitch performed his latest single ‘Raving in the Studio’ and his newest track ‘Straight Rhymez 2’.
The rapper said of his collaboration with the American whiskey brand: “Southern Comfort’s all about good vibes, no rules, just enjoying and being yourself, you know – whatever’s comfortable and feels right. The north deserves big moments, and this was one of them. Sometimes we can be overlooked up here, so Northern Comfort is all about showing love to the culture, a proper celebration of the north. And what better way to honour that than throwing the sickest party while we travel across the country?”
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