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Fashion meets spirits: LOEWE and Hennessy collaborate on Paradis Carafe
Cognac brand Hennessy joins forces with Spanish fashion house LOEWE for a limited-edition Paradis carafe, encased in handcrafted leather inspired by a chestnut burr.
In a first for Hennessy Paradis, the brand has partnered with a fashion house to create a unique objet d’art. The collaboration with LOEWE, renowned for its leather craftsmanship, brings a contemporary edge to the cognac.
LOEWE’s artisans have dedicated over 10 hours to crafting a bespoke leather casing for the Paradis decanter. Inspired by the chestnut burr, the encasement not only protects the bottle but also references the chestnut wood traditionally used to safeguard Hennessy’s barrels. The limited-edition release is available in three hues – anise, ambar, and chestnut – reflecting the lifecycle of the chestnut.
The collection features Hennessy’s first-ever 3-litre Paradis decanter, complete with a leather belt, neck clip, two glasses, and a pipette for serving. A 70cl version is also available, priced at £2,300. Both are available exclusively at the Hennessy Boutique in Harrods.
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Laurent Boillot, CEO of Hennessy, commented: “This collaboration with LOEWE is a celebration of the meticulous craftsmanship we put into every drop of Hennessy Paradis and encapsulates our shared heritage in artful innovation. We’re excited to launch this collection and offer collectors and connoisseurs a unique sensory and aesthetic experience.”
Hennessy Paradis, crafted by sixth-generation master blender Maurice Fillioux, is known for its harmonious blend of around 100 eaux-de-vie, resulting in a cognac with rich copper tones and a silky texture.
Merging fashion and alcohol – an increasing trend
The collaboration between fashion and alcohol isn’t new, think Andy Warhol’s Absolut vodka ads in the 1980s, as well as the multiple whisky and fashion brand collaborations that came out last year – it makes more sense than ever today. With economic uncertainties pushing younger consumers away from high-end wines and spirits, cross-industry partnerships offer fresh ways to market luxury products and experiences. As Gen Z and Millennials shape a less-is-more drinking culture, brands Hennessy are betting on multi-element experiences.
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