Italian Wine Brands creates Rirò Wine Cocktails
Milano-based Italian Wine Brands SpA (IWB) has partnered with mixology platform Cocktail Club to launch a Rirò wine-based cocktail line.
Rirò Wine Cocktails is made with Italian Wine Brands’ Rirò red wine from Tuscany – specifically created to complement modern cocktail culture. In response to the trend of wine-based cocktails, IWB seeks to redefine traditional winemaking by embracing modern trends and expanding into wine mixology, supported by the company’s strong international presence.
Created in strategic partnership with mixology platform Cocktail Club, the new cocktail line aims to make wine-based cocktails more accessible. To support the launch of the brand, Cocktail Club has designed and published signature cocktails highlighting Rirò’s versatility. The platform offers step-by-step tutorials for professionals and cocktail enthusiasts and will host initiatives and masterclasses to showcase the new line at upcoming hospitality industry events.
Stefania Vittoni, brand manager of Rirò Wine, expressed her enthusiasm for the partnership: “Rirò was created to bring a fresh perspective to wine drinking, embracing its role in modern mixology. Our partnership with Cocktail Club allows us to showcase Rirò’s versatility, inspiring both bartenders and consumers to explore wine cocktails in a whole new way.”
Partner Content
Cocktail Club is a mixology platform focused on enhancing cocktail culture through training, innovation, and high-quality content creation. The platform’s expertise in developing trend-setting cocktail recipes is said to position them as the ideal partner for introducing Rirò as an essential ingredient in contemporary mixology.
The new wine-based cocktail range will be available at select bars, hotels, and restaurants, as well as through the Cocktail Club platform.
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