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How to successfully market a brewery
The “ideal brewery marketing strategy’ that can “elevate a brewery’s visibility” and “ramp up sales” has been created by a marketing expert.
In a deep dive report, marketing guru Andrew McKinsey revealed his marketing and sales advice “that actually make a difference” to the sector.
McKinsey explained: “Through my own journey, I’ve unlocked key strategies that not only elevate your brewery’s visibility but also ramp up sales by marrying the best of digital and traditional marketing methods.
These insights are truly transformative, and I’m excited to share how they can revolutionise your brewery’s marketing game”.
The key takeaways from the advice suggested that “allocating 3-6% of your brewery’s revenue to marketing helps promote the brand effectively” and that “using this budget on social media and email campaigns can attract new customers”.
Additionally, the advice also highlighted the benefits of creating a customer loyalty scheme which “encourages repeat visits by rewarding patrons with points and exclusive offers, boosting retention”.
Partner Content
McKinsey also pointed out that brewery owners should look at partnering with local businesses and street food vendors for events to create “a vibrant community atmosphere, attracting more visitors to the brewery”.
He also noted how “utilising SEO improves online visibility, making it easier for potential customers to find your brewery when searching for craft beers nearby”.
Another key factor included “leveraging data from customer engagement and search optimisation” to allow brewery owners “to make informed adjustments to marketing strategies, enhancing effectiveness”.
McKinsey added: “Effective brewery marketing strategies can transform your business. I focus on creating a strong online presence and engaging with my customers. Hosting events draws in the crowd and builds community ties.
Partnering with local brands enhances visibility and attracts new fans. These strategies will help any brewery thrive in a competitive market.”
To read the full guidance, McKinsey offers a longer read of his advice via his marketing and sales focused website.
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