How AI can move things forwards for beer
In a world suspicious about AI, two beer-focused businesses in Japan are showing ways to help beer drinkers of all ages find common ground.
The news follows the NEC Corporation and Kyodoshoji Corporation (COEDO Brewery) recently collaborating to introduce a beer that aims to “promote intergenerational communication”.
As such, the businesses have collaborated to study the standard of beer expected from generations ranging from their 20s to 50s. As a result of the research, four new craft beers have been made under “The taste of life created by brewers and AI — Agentic AI × Craft Beer” name.
This collaboration is the second series of beers to be jointly-developed by the two companies since 2020.
COEDO Brewery has since revealed that it will be selling the products at supermarkets in Japan and through the COEDO Brewery online store for beer fans to try.
The company’s highlighted how, in today’s business world, organisations needed to “adapt to technological advances and rapid market changes by blending the ideas of multiple generations to speedily solve problems and make changes”.
The brewers also suggested that “as globalisation and customer needs continue to diversify, organisations need to create an environment that is receptive to a wide range of standards”.
According to reports, through the brews, the two companies have set out to “create opportunities to deepen mutual understanding between generations and assist in intergenerational communication”.
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Plus, “in the future, NEC will continue to expand Agentic AI to product development across various industries” and “COEDO Brewery will create value by promoting diverse product development using AI technology in craft beer production”.
But how does it work? Firstly, the brewer prompts Agentic AI based on NEC’s generative AI “cotomi” to create a new craft beer recipe based on the profile of a Japanese person in their 20s.
Then, the Agentic AI will autonomously break down the task and begin executing it using recipe information from inside and outside the company.
According to the company, the discoveries are made because Agentic AI searches and translates COEDO Brewery’s internal recipe data and open data from around the world.
While this is underway, cotomi analyses the characteristics, standards and traits of generations of contemporary Japanese and creates personas.
In the final stages, while referring to the information collected and analysed, the brewer is then asked to submit a recipe proposal that incorporates the following categories: “recipe description,” “relationship to the image of the era,” “taste,” “aroma,” “color,” “ingredients,” “bitterness,” “manufacturing process,” and “customisation suggestions.”
By the end of the process, the brewer “may hold discussions with the Agentic AI” such as modifying a recipe by saying: “Please change the brewing method to enhance the reddish colour,” or seek advice by asking: “What flavours are most popular with people in their 20s?”
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