English sparkling wine gains ground but faces challenges

New research from Wine Lister highlights the growing reputation of English sparkling wine but warns of hurdles in price perception and category recognition. 

Quality and popularity on the rise

A new study by Wine Lister reveals that English sparkling wine is making significant strides in quality and consumer interest, though it still faces challenges in global recognition and pricing perception.

According to the report, English sparkling wine ranks just behind Champagne in average critics’ scores, with a rating of 90.6 compared to Champagne’s 90.8. This places it ahead of other key sparkling wine categories, including Franciacorta (90.1), Prosecco (89.7), and Cava (88.9). The findings counter long-held assumptions that English sparkling wine does not match the quality of Champagne.

Global search trends also show an increasing interest in the category. Searches for English sparkling wine have risen by 11% over the past three years, outpacing Champagne (-15%) and Cava (-1%) but falling behind Prosecco, which grew by 13%. However, the category still struggles with branding, as there is no widely recognised term akin to ‘Champagne’ or ‘Prosecco’ to drive consumer awareness.

Price performance and market positioning

While English sparkling wine continues to grow in value, its price increases have stabilised, with a 9% rise over the past three years. The average price of an English sparkling wine sits at £32.47, higher than Prosecco (£13.40) and Cava (£11.00), but lower than Champagne (£50.53).

The report notes that English sparkling wine estates follow a similar pattern to Champagne, where branded estates drive more searches than the category itself. The 15 most searched-for English sparkling producers collectively see 14 times more search volume than the category as a whole. Nyetimber and Gusbourne lead in brand recognition, with the highest search volumes and restaurant listings.

Restaurant presence and trade perspectives

The study analysed 87 top UK restaurants and found that two-thirds listed English sparkling wines, with an average of 5.4 distinct listings per restaurant. Nyetimber, Gusbourne, and Rathfinny were the most commonly found brands. However, 36% of restaurants featured only one English sparkling wine, often as a token listing rather than a significant part of their selection.

A survey of 23 leading trade professionals revealed mixed perceptions. Some sommeliers and wine directors described English sparkling wine as a “must-have” on a quality wine list, while others noted that pricing often exceeded what consumers were willing to pay, leading them to default to Champagne. Price sensitivity and lack of consumer familiarity remain significant barriers to wider adoption.

Opportunities and challenges

The report highlights several opportunities for English sparkling wine producers, including the potential for stronger oenotourism and better-defined branding. Trade professionals suggested that more competitive pricing, increased consumer education, and a clearer category identity could help boost demand.

Climate change was also noted as both an opportunity and a risk. While warming temperatures may improve growing conditions for English vineyards, unpredictable weather patterns could pose long-term challenges to consistent production.

Ultimately, while English sparkling wine is gaining recognition for its quality, overcoming consumer price resistance and establishing a stronger identity remain key to its future growth.

Related news

Raise a glass to mum: five bottles to gift this Mother’s Day

Capturing 'the true essence of each region' in the Pata Negra range

ProWein Düsseldorf: the growing potential for Asia's wine and spirits