Wine Paris 2025: That’s a Wrap
Wine Paris 2025, held from 10-12 February delivered its largest and most dynamic edition yet, drawing a record-breaking 52,622 visitors from 154 countries. International exhibitors took centre stage, occupying 80% more floor space than in 2024, with three halls dedicated to 54 countries and 116 international pavilions, including eight first-time participants.
Strong business momentum and global collaboration
At a press briefing, Vinexposium CEO Rodolphe Lameyse expressed optimism over the event’s success. “We exceeded our visitor targets, but more importantly, we’re seeing real business happening on the ground,” he said. Notably, key market buyers increased by 35%, and online networking connections between producers and buyers doubled.
In the wine halls, the energy was undeniable. Producers from both established and emerging wine regions seized the opportunity to connect with buyers and industry professionals. Chris Stone, deputy director of Washington Wine, highlighted the strong sense of collaboration among US producers. “From day one, the energy in the USA hall was incredible. Washington and Oregon have the most collegial and collaborative atmosphere anywhere in the world.” Given the success of this year’s fair, he expects an even larger presence for these regions in 2026.
Daniel Sanz Ocares, export manager at Chile’s Tapihue Wines, shared similar enthusiasm. “We’ve been incredibly busy. Interest in Chilean wines has been high, and all of us—Chilean producers—are working together to showcase our country.”
Australia also saw strong engagement, with positive feedback from exhibitors. Lameyse confirmed, “They (the Australian representation) appear happy—they had a great fair, and that’s exactly what we want to see.” French participation also grew by 7%, with representation from all wine regions, including independent winegrowers, cooperatives, trading companies, and major brands.
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Be Spirits hall: Growing but not fast enough
While Wine Paris 2025 thrived, the Be Spirits section expanded at a slower pace than Lameyse had hoped. “It’s heading in the right direction, but not as quickly as I’d like,” he admitted. Still, Be Spirits saw notable growth, with 34 producer countries, a 47% increase in floor space, and nearly 300 exhibitors—76% of them first-time participants.
Lameyse remains determined to establish Be Spirits as an independent event. “We need the space in Paris, so I want Be Spirits to stand on its own sooner rather than later.” He also highlighted the increasing presence of Asian spirits brands, a category he expects to keep expanding. “The team has done a fantastic job attracting diverse brands, and their efforts are paying off.”
Until next year
With record attendance, a growing international presence, and strong business activity, Wine Paris 2025 proved itself as a key event for the global wine and spirits trade. As Lameyse summed it up, “This is where the industry meets, does business, and shapes the future.”
The stage is now set for an even bigger edition in 2026, and time will tell how its German rival ProWine sizes up.
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