Isle of Barra Distillers launches into China and Hong Kong
Scotland’s Isle of Barra Distillers has secured distribution in China and Hong Kong following an 85% uplift in exports in 2024.
Isle of Barra Distillers has secured two new major export agreements in China and Hong Kong.
The distillery, based on Barra in Scotland’s Outer Hebrides, will work with two distribution partners to bring its spirits to these markets for the first time.
Exports are a “vital component” of Isle of Barra Distillers’ business, according to co-founder and managing director Michael Morrison.
Last year the distillery reported an 85% uplift in export sales year on year, attributing the successful growth to deals across Europe and in India.
For 2025, “we’re feeling optimistic about 2025 despite the difficult market condition, Morrison said.
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New distribution agreements in China and Hong Kong follow the end-of-year financial results for 2024 showing a 26.2% increase in revenue year-on-year for the island-based distillery.
“Last year was such a monumental year for us,” Morrison said, “we secured new listings in Sainsbury’s and Waitrose and saw strong results, we launched our very first blended whisky, we brought in five new team members, opened an office on the mainland and started construction on our new distillery in Eoligarry.”
Isle of Barra Distillers officially broke ground on its new distillery in Castlebay on the Isle of Barra in December. The £12 million distillery will be the largest single private investment ever made on the Scottish island in the Outer Hebrides. The distillery is scheduled to open in October 2026 with production starting shortly afterwards.
Isle of Barra Distillers, Scotland’s most westerly distillery, was founded in 2017 by spouses Michael and Katie Morrison. Its portfolio of spirits includes rum, gin and vodka.
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