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Guinness storehouse celebrates 25 years and 25 million visitors
The Dublin attraction marks a milestone anniversary with record visitor numbers and a year-long celebration campaign.
The Guinness Storehouse in Dublin is celebrating 25 years of operations, having welcomed its 25 millionth visitor in 2024. The milestone coincides with a year-long campaign, ‘Alive in 25′, to commemorate the anniversary with cultural events and creative initiatives.
The Storehouse attracted 1.65 million visitors in 2024, a 10% increase from the previous year. Guests from over 200 countries enjoyed the seven-floor experience, where over 1.5 million pints of Guinness and Guinness 0.0 were served. The Guinness Academy certified 102,000 visitors as pint-pouring experts, adding to the interactive appeal of the attraction.
Catherine Toolan, managing director, described the success as “a testament to the world-class experience, innovation, and enduring appeal of the Guinness Storehouse, as well as the power of Irish hospitality.”
A year of highlights
Special seasonal events, such as St. Patrick’s Festival and Christmas celebrations, contributed to the record-breaking year. These included the unveiling of a rare John Gilroy illustration and the installation of over 1,000 locally crafted decorations. Additionally, the launch of a new Ingredients Floor in 2024 allowed visitors to delve deeper into the brewing process of Guinness, enhancing the experience.
The Gravity Bar, renowned for its panoramic views of Dublin, was the site of 12 marriage proposals last year—all accepted. The bar also welcomed its oldest guest at 98 years old.
Alive in 25: looking ahead
The Alive in 25 campaign promises to bring the Storehouse’s rich history and archives to life through cultural events and community initiatives. Dublin-based folk band The Scratch rang in the new year with a performance outside the Storehouse, setting the stage for an exciting 2025.
“This year of magic will reflect the vibrancy and dynamism of our customers, community, and culture,” Toolan said. The campaign will highlight 265 years of Guinness history while embracing modern storytelling and experiences.
This anniversary follows a significant year for Guinness, including Diageo’s €30 million investment in Guinness 0.0.
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